Thursday, January 7, 2010

3C Company has led the way in development of green buildings in Delhi-NCR

3C Company has led the way in development of green buildings in Delhi-NCR
The Hindustan Times, January 7, 2010, Page 16

While enhancing air-quality, providing excellent day lighting and saving energy consumption by a minimum of 40%, developing a green building involves about 5% extra cost in construction but gives many fold benefit to the users. Looking at the future s a part of any revolutionary business model. The future hat the human race as an entity should ook forward to for itself cannot ignore he importance of going green. In these times of environmental turmoil, here is nothing more refreshing than an idea that put together a green future. Here is a look at one of those ideas…

reducing carbon footprints on earth, the company has been creating buildings that are truly sustainable in form, function and use. These sustainably developed projects not only use far less natural resources and energy in the process they are built but are also more durable and require less maintenance. Besides, 3C works on a dynamic integrated business model that provides an end-to-end solution to its clients.

The driving force of these green architectures, Vidur Bhardwaj , Director, 3C Company is also popularly known as the ‘initiator of sustainable development projects’ in Delhi-NCR. A graduate from School of Planning and Architecture, Delhi, Vidur has taken his creativity to new heights with his dynamic and innovative designs that have brought accolades for him and his team.

Here, he explains how his company has lived up to its motto of “creating, caring and conserving” through their environment friendly creations and has set stringent standards for others in the industry in the process.

Excerpts from the interview: Before the world was hit by the recent recession, the real estate market was booming. In the present market scenario how are you sustaining the growth of your business?

The uniqueness of our operation is our bus iness model to develop ‘Green Buildings’. We are the pioneers in development of green buildings in Delhi-NCR.

When the Indian real estate industry was reeling under the capital crunch and lack of demand for their projects due to economic downturn, we focused on providing our customers value for their money.

Corporate houses, which too were affect ed by the downturn, realized the importance of cutting costs. An efficient energy saving building was just a savoir for them and an opportunity for our business. This kept the momentum of demand for us in the commercial segment.

At the same time, in the residential segment, when most of the developers were focused on launching a slew of projects across the country, we launched only a couple of residential projects and our main focus till date is the completion of our on-going projects. The location and the quality of our projects became their selling points.

What are your new projects in the pipeline that your company is devel oping? l Lotus Boulevard and Lotus Boulevard - Espacia are the current residential proj- r ects that we are working on. Adjacent to each other, spread across 40 acres, col- f lectively these form India’s largest green e residential estate in sector -100, Noida. c We are also nearing completion of d Oxygen Boulevard, which is a green IT 5 SEZ in sec-144, Noida. With 2200 plug & play work stations and over 7 lakh square feet of ready to fit out space avail able, this project is spread across 25 h acres. The team is also gearing to launch i another green residential project in Sec- g 110, Noida. t i As you have already mentioned that k 3C Company specializes in develop- t ing green projects. It is also a well known that in the light of increased e environment consciousness, ‘green’ is the new mantra, can you explain in detail in what ways does your development work cater to this market as well as social needs?

The 3C Company is an environment responsive company which is developing green buildings. Having delivered over 12 million square feet, we are the only team in Asia which has to its credit the “03 Platinum Rated Leed Certified Green Buildings by USGBC (United States Green Building Council)”. These are Green Boulevard and PATNI campus in Noida and WIPRO Campus in Gurgaon. Green Boulevard is world’s largest Platinum Rated Leed Certified Green Building in shell and core category.

Green concept offers numerous benefits. While enhancing air-quality, providing excellent day lighting and saving energy consumption by a minimum of 40%, developing green building involves about 5% extra cost in construction but gives many fold benefit to the users.

Any real estate development work has to go hand in hand with larger infrastructural development by the government (for example, a residential complex gains in value only if it is well connected by roads), what kind of infrastructural requirements, the govt. has to put in place that would boost the growth of real estate. Infrastructure is a key factor for any kind of development. The Expressways are the new growth corridors. Well developed main roads along with good internal roads also add to the value of the project. As a strategic planning, our key offerings are situated at locations that boast of a developed infrastructure. The govt. should try to provide basic infrastructure like roads, public transport, water, clean sewage systems etc. before allowing any development in the region.

What are the challenges you face in land acquisition for real estate development purposes?

We have an in-house division which looks after the land acquisition for the 3C Company. We feel that there are very few strategic land parcels available in and around Noida and as far as operational hurdles are concerned, every business has its own set of challenges. The right quality of research is the way towards hassle free land-acquisition.

How do you differentiate your offering from others in this space?

We have an expertise in green developments and that is what distinguishes us from others developers. We are a team of 350 professionals that are jointly working towards the cause of reducing carbon footprints on earth. Today, when a lot of other major players in construction and development industry are still accumulating their resources to develop environment friendly construction solutions, the 3C Company has already set very high standards and created benchmarks in the concept of green construction.

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